Content Marketing
Checkpoints
The pipeline pauses at checkpoints with the options, reasoning and review notes ready, and moves on once you decide.
Checkpoints at a glance
Every cycle goes through Creative review and Final cut review. Strategy review depends on risk: low-risk strategies can be approved automatically, and topics sent from Idea studio skip it. Production review appears only when production is blocked. Content boundary review appears only when a video makes sensitive claims, or when fixing it would mean changing an approved creative concept.
| Checkpoint | Agent | Your options |
|---|---|---|
| Strategy review | Growth Director | Choose directions and shortlisted content, merge or redo directions, and approve, approve with edits or reject strategy changes |
| Creative review | Creative Director, Creative Reviewer | Approve for production, revise the hook or send it back for a rewrite |
| Production review | Video Producer | Allow substitute footage, add footage or request a targeted fix |
| Content boundary review | Quality Reviewer | Keep the claim, ask for changes, remove the sensitive claim, authorize a creative rewrite or close this piece of content |
| Final cut review | Video Producer | Accept and generate the publishing kit, keep reworking or end this cycle |
How to reply
- Click a quick reply, such as Revise the hook or Keep reworking.
- Type what you want changed in a sentence and send it. The agent adjusts to match.
- You can write your feedback in Chinese. For content aimed at markets outside China, the agents rewrite it the way people in that market actually talk.
- In a team space, any member with access to the project can reply.
Video rework
On the Final cut review card, use Edit by shot to change the voiceover, captions and visuals one shot at a time. You can drag visuals to reorder them, add or remove them, and delete shots. Use Overall feedback to add notes, with audio, images, reference videos or documents attached. When you’re done, click the button to generate the reworked cut.
Not enough credits
If you run out of credits mid-run, the pipeline pauses at the Not enough credits checkpoint. Top up, then reply Credits added, continue to resume, or choose End this run.