Positioning

Brand documents

• Upload on the Brand documents tab. Supported formats are .md, .txt, .docx, .pdf and .doc, up to 20 MB per file.
• Text can’t be read from scans or image-only documents, so upload a version with selectable text.
• The Positioning Analyst reads only the first 50,000 characters of each document.
• Each document shows where it stands: in the profile, not in the profile, or to review. Documents in the profile or waiting for review can’t be deleted.
• For every document you can view the original and the text extracted from it.

Generate and update the profile

Once you’ve uploaded at least one document, click Generate profile. When new documents arrive later, click Update profile. Each run reads up to 6 documents. Generating and updating are free, but your credit balance must be above zero.

The positioning profile covers your target market and platforms, ideal customer profile (ICP), competitors and alternatives, open questions to verify and the source documents. Facts, inferences and unverified items are labeled separately, and you can export the profile as a report.

The update’s progress sits behind View progress for when you want it.

Review a new version

Adopt

The new version takes effect and becomes project memory. Adopting the first version unlocks Market Insights, Content Marketing and the Learning Log.

Adopt with edits

Write down what to change. The version takes effect once it’s revised to match.

Don’t adopt

The new version doesn’t take effect and the current one stays. You can add documents and generate it again.

Versions and history

See every past upload and profile run in History.