Market Insights
Reading the insights report
The report opens with an executive view, then works through trends, competitors, buyers and content opportunities, and shows where the evidence runs out.
Report structure
- Executive market view
- The core conclusions of this research run
- Business angle and product fit
- How market opportunities map to what your product can do
- Industry trends and findings
- Market signals and possible emerging opportunities
- Competitor plays and pain points
- How competitors approach content, and what users actually complain about
- Target buyers and priority use cases
- The buyers and use cases to reach first
- Content opportunities
- Content directions you can turn into topics
- What to verify next
- Judgments that still need checking, and how to check them
- Evidence limits and research quality
- What the run covered, where the gaps are and how complete it is
- Research details and source ratings
- Every source and how credible it is
Other sections include the results from each of the three researchers and what changed in this run.
Levels of evidence
Every fact in the report links to its source page, so you can trace each one. Inferences drawn across sources are labeled separately from facts, and anything unchecked is listed as an unverified research lead.
Full and short versions
- Full version
- The complete market insights report, for you to read and base decisions on
- Short version
- The market insights report boiled down to topic leads, which the Growth Director uses to plan content strategy
Chinese translation and export
- Every report comes with a Chinese translation you can read side by side with the original.
- Once the Chinese translation is ready, click Export PDF, then choose Save as PDF in the print dialog.
- Your browser has to allow pop-ups for the export to work.
- You can export any past report from Market Insights history.