Content Marketing

Start Content Marketing

A growth cycle starts from a topic strategy, moves through scripting, production and quality checks, and delivers videos ready to publish.

Inside a growth cycle

The Growth Director sets the strategy
It reads project memory, market insights and past reviews, then proposes directions and a shortlist of content, with the risk of each direction flagged.
The Creative Director writes the script
It turns the chosen content into a second-by-second storyboard, voiceover and asset list. The Creative Reviewer goes through it item by item, fixes violations automatically and rechecks them.
The Video Producer makes the video
It adds the voiceover, matches visuals and edits, then renders a preview of the video.
The Quality Reviewer reviews the video
It reviews the whole video against the final cut standards and gives a score, plus reasons for any rework.
The Copywriter writes the copy
It writes titles, descriptions and hashtags for each platform.
The Growth Analyst wraps up
It suggests posting times and records what this cycle learned. Videos, covers and copy are bundled into a publishing kit.

For when each checkpoint appears and what you can decide there, see Checkpoints.

Setup

Direction shelf: The content directions you’ve opened. You can pause and resume a direction, promote it from test to main, or close it. You can also open new directions.
Platforms: The platforms this cycle targets.
Video format: Vertical 9:16 or horizontal 16:9.
System notes: Conclusions drawn from the performance data of your published posts. They stay folded into one line until you expand them; the link at the end of the list opens Published posts. When there are no conclusions yet, click the line itself to go there.
Publish date: Optional. Click a slot on the direction’s week strip, or Pick dates, and the round is placed on those dates in the content calendar. If you skip it, the date stays open and the content lands on its real publishing window once the kit is ready.
Your notes: Optional. Add any thoughts or requests for today.

When you’re set, click Start. The estimate next to the button assumes 3 creative concepts and 2 videos: about 1,675 credits. To start, you need at least 490 credits available.

If you have a specific one-off topic in mind, enter it in Idea studio and click Send to production. The topic skips direction picking and shortlist scheduling and goes straight to creative work and production. Content made this way skips Strategy review, isn’t given a posting time and doesn’t produce learnings.

Follow a run

Workshop shows each agent’s progress as a conversation. Expand an agent’s working notes to see what it drew on, its reasoning and cited evidence, and any risks it flagged.
Agent system shows the run as a graph, with each node’s status and progress.
Browse past runs by direction in Content Marketing history.
See what posts when, and when to start making it, in the content calendar.